Your Guide To Online Marketing: Part 1

As with any new business, you want to build your brand awareness and increase your reach within your target markets. Or, perhaps you are looking for ways to inject a new breath of life into your existing business. So, what is the best way to build your online presence? Our Vancouver App Developers are here to help, with a few strategic ways to increase your online business and reach throughout social media channels. We all want instant results when it comes to exposure for our brands. Whether you are an existing business looks for revitalization or you are a new start up looking to get your foot in the door, let’s look at some proven strategies to gain popularity throughout the online world.

Put your focus on Social Media channels

Social media channels are literally one of the best ways to get awareness for your brand. Using authentic communication across these channels can prove to be very successful, if used properly. Your consumer base is already spending a huge amount of their time on these channels, so focusing your efforts here is a smart plan. Here are a few ways to leverage social media engagement tools, according to our app development team:

  • Be present and responsive throughout your social media channels. It’s in your best interests to pay attention to what’s going on across your channels. If your consumers are asking questions, or looking for someone to respond to their concerns, the very best way to increase engagement is by opening that line of communication and addressing their comments as soon as possible. There are a few ways to do this, and one great way is to initiate a social media monitoring tool which allows you to be alerted when your business name or a list of selected keywords are used on any channel. There are many tools like this out there, and doing some research to find out which one works best for you and your business is imperative. You want a tool that will easily track any social media activity from one dashboard, and allow you to customize alerts that make sense for your brand.

  • Sharing the right content and using the right medium. After doing your due diligence and doing the right market research, you should be able to identify what language and tone you can use to specifically target your consumer base. Would humour and lightheartedness work best? Or should you use clear, concise information to get your messages across? You need to ask yourself which content would engage your consumers and subsequently, get shares throughout your online community. Another trend that is gaining huge popularity is using video content, and many social platforms have prioritized video to appear in feeds (such as Instagram and Facebook).  Videos look great (if done properly!) and are a fantastic way to get your message out there to your customers, they are easily shareable and provide better exposure over written content, in some cases.

Utilize Influencer Marketing

If you haven’t heard of this type of marketing yet, let’s break it down. Social media Influencers are usually popular because they are either thought of as an expert in their industry or are simply unique in their communication approach in some way. Either way, they come with their own interested audience and followers, and can further your reach almost instantly. Partnering with an “it” person has proven successful in so many other areas of marketing (think: Sports legend endorsing a particular brand of shoe, for example). Adding authenticity and recognition is key in consumer loyalty. One factor you must consider s finding the right Influencer, make sure they are not just a random social media celebrity, but instead, someone who is notable in your industry or in your target market. Another positive to this type of social media relationship, is that it’s cost-effective and in most cases, free. In that respect you can even take it one step further and offer your Influencer some discounts or free products, or offer an exchange of exposure, perhaps they could share something of yours and you review something of theirs, just as an example.

These are just a few ideas to get your creative ideas flowing, check out our next post for the rest of our strategies to build your online brand. Do you have an app idea, or have questions about enhancing your mobile app? Our Vancouver app development team strives to share our knowledge and answer any questions you may have. If you’re interested in discussing further, visit the Contact section of our website we would love to chat about how we can assist you and your business with mobile applications and custom software. At Vog we build more than apps, we build businesses.