Which Is Better For Your Business: Mobile Website or Mobile App?

There are a few different ways to approach a mobile strategy for businesses, you have your choice of a mobile website, or a mobile app – or both. Our Vancouver App Development team wants to help you figure out which one is best suited for your company, and we have come up with some great pros and cons to help you decide which is best for your business.  The very first thing you must figure out when deciding on your mobile strategy, is to determine what your consumers need. Is your business looking to offer a loyalty program, and perhaps engage on a more direct and pretty consistent level with your users? Or are you looking to reach more customers on a broader scope while staying mobile-friendly? Could your business use a combination of both? To answer these questions, you should examine your overall objectives and make the decision based on your consumers needs.

So, just what is the difference between a mobile app and a mobile website? Plainly speaking, the difference lies in the platform. A mobile website is just like visiting a website on your desktop or laptop, only optimized for mobile use; whereas a mobile app is a program accessed locally on a tablet or phone. How do our Vancouver App Developers rate each – let’s read on to find out:

Mobile Website Pros & Cons

Using responsive design, customized for different screen sizes. Some of the positive aspects for using this options are:

  1. Cost Effective – generally speaking, mobile websites can cost less to build than an app.
  2. Larger Audience reach – users can simply type in a search query into a browser and find your website, compared to having to search for it through an app store.
  3. Search Engine optimization (SEO) – Google recently announced that it would be giving an additional ranking boost to mobile-optimized sites.

Some negative aspects for using a mobile site could be:

  1. Mobile websites need to be responsive in design, as navigating around can be difficult on the smaller screen sizes. Create a simple yet strategic user interface for the best results.
  2. Another potential issue could be internet access, along with connection speed. These factors can and will impact the user experience.

Mobile App Pros & Cons

  1. Engagement – convenient and immersive way for your users to engage with your business, with the addition of being able to leverage things like push notifications and loyalty programs.
  2. Personalization – this is a very important tool for user retention, being able to personalize and tailor the experience for your consumers.
  3. Capabilities of Devices – intuitive capabilities and functions that can be accessed using mobile devices is seemingly limitless; location services, camera access, tap-to-call and/or email just to name a few.
  4. Offline Content – even though apps often incorporate internet access, one major benefit of a mobile app is its offline capabilities, allowing users to browse content and gather information anytime, anywhere.

Some negative aspects for using a mobile app might be:

  1. Apps can be daunting to design, so ensuring you have a simplified layout, with a modern flair and ease-of-use are some key points for having a successful app. If an app is too confusing, or has too many steps to complete an action, users will abandon and seek a more streamlined approach.
  2. Another significant issue with certain apps is load time. On average, if a user has to wait longer than 3-5 seconds, they will abandon your app. Paying special attention to load times and efficiency are crucial for user retention in your mobile app.

Conclusion

Choosing between a mobile app or a mobile website all depends on what your business requirements are and what strategy will help keep your users engaged. If you have any questions at all, visit the Contact page of our website. Our team would love to chat about how we can turn your app idea into a reality. At Vog we build more than apps, we build businesses.

 

Sources:

https://clearbridgemobile.com/mobile-app-vs-mobile-website-which-is-the-better-option/

https://searchengineland.com/googles-mobile-friendly-algorithm-boost-rolled-249357