The Importance of Mobile App Localization: Part 2

As we discussed in our last post, mobile app localization and internationalization of your mobile app can bring significantly higher download rates throughout international markets. The key is to find the right way to incorporate your localizing efforts into your mobile app. Our team of Vancouver app developers wants to help ease the transition for you and your business, read on to find out where to start. Just as a refresher, as per this articleinternationalization entails the entire, overall process of tailoring an app to a foreign market. Localization is the specific item-by-item translation and customization of each app asset”. So let’s take a look at some specifics when it comes to starting these processes.

Assess Your Localization Strategy

The very best place to start when figuring out if this strategy is useful for your app, try a test period to see if localizing your mobile app profile on the app stores proves useful. This process consists of solely updating and localizing your metadata on your app profile, which in turn will show you if this is the way to go. This involves translation of your app’s name, images, and keywords. Hopefully, this will boost your rankings on the international market and show you key markers and areas of popularity.  That said, without localizing all your app data can leave your international users frustrated, if they encounter issues throughout the parts of your app that have yet to be translated. This can be mitigated by running the trial for a limited amount of time – just enough to see popularity trends. If you do see a rise in downloads for a specific location, make sure you make efforts to notify your users of a pending update and finalize the localization efforts for that region as quickly as possible. Another possibility is that you create a similar app that following your original structure, allowing you to feel out the foreign markets and gain insights before committing your brand and reputation.Whichever route you choose to take, never forget that correct translation is so important – always hire a professional team of app developers to get the job done right, to avoid any mishaps or negative reviews about your mobile app functionality.

Start The Process

Internationalization covers all of the areas within your app that needs to be translated, updated and tailored for international markets. Examples of what needs to be changed are things like language patterns, punctuation and interpretations, correct number and date formatting.  A lot of the time people rely on translation software to complete these tasks, but as we mentioned above making sure you have the right team to make sure all translations are true and correct is a key factor in keeping your users content with your app. Once you have completed the mobile internationalization process, the next step is to identify where localizing your app makes sense as well. Changing images and layouts throughout your app is another important part of this process, along with figuring out user behaviour and how to adapt your ease of use for each region you’re looking to introduce your mobile app to.  Another very important thing to remember, as it is with deploying any app, make sure you have an appropriate round of testing with native users before you upload to the app stores.

Conclusion

When thinking about localizing your app, make sure you think of the entire scope – investment and time are key factors to ensuring a successful localization process for your mobile app. As always, contact us with your questions or concerns about how to localize your mobile app, we would love to chat about how we can assist you and your business with mobile applications and custom software. Do you have an app idea, or have questions about enhancing your mobile app? Our Vancouver app development team strives to share our knowledge and answer any questions you may have. At Vog we build more than apps, we build businesses.

 

Source: https://www.martechadvisor.com/articles/geolocation/mobile-app-localization-and-internationalization/ & https://www.daytranslations.com/blog/2016/08/a-simple-app-localization-test-that-boosts-app-dowloads-7740/?utm_source=mta&utm_campaign=10413&utm_term=rilindelezaj