How To Effectively Market With Mobile

You cannot ignore the presence of mobile these days – it’s everywhere. If you are looking for the best ways to incorporate mobile technology into your marketing game plan, then look no further – our Vancouver App Developers are here to help. Read on for some great mobile marketing strategies. In order to stay ahead of the game – and stay up to date with current marketing trends – businesses owners must look ahead and get on the mobile marketing trend. We all know the statistics for mobile use are ever increasing, so naturally targeting your resources for this medium is a no-brainer. A few years ago, consumers would go to their computers, conduct an internet search for their desired products and shop; all of that has changed, and more users are now showing a preference for shopping on their mobile devices. With that said, now is the time to focus your efforts on the best mobile marketing strategies in order to get your business ahead of the game and stay current with your consumers. Let’s take a look at a few good ways to leverage the power of mobile marketing:

1. Pay Attention to Speed and Performance

When it comes to load times, paying special attention to the speed at which your pages load is crucial. It’s been noted that if a page takes longer than 3 seconds to load, almost half of users will abandon that page. Having the right infrastructure is a key factor in maintaining the speed necessary to keep your users engaged. According to our app development team, another aspect of this is using the correct type of secured network to ensure performance and security as well.

2. Optimize For Mobile and Incorporate AI

Optimizing for mobile is another extremely important aspect, probably the most important, actually. Since Google is now indexing for mobile sites over desktop sites, it’s really a smart idea to pay attention to this and follow suit. This includes all of your online channels, even your website.

Artificial Intelligence (AI) is another major component of staying on top of the current trends as well. There are infinite ways to use AI effectively, but some of the best ways to incorporate AI is to use it to identify leads, analyze user traffic and best times of the day to send push notifications, just to name a few.

3. Include Gamification

The key to including gamification in your marketing efforts is being sophisticated in your execution. Using a rewards system for your users to track their progress or loyalty can prove very beneficial. Integrating social networks like Facebook and Instagram, perhaps conducting contests or offering loyalty rewards for sharing and liking posts are one way to use the gaming technique. Another successful way to gamify your approach is by giving your consumers the ability to share rewards with friends and family and can be a very useful tool in not only retaining your users, but gathering new followers as well.

Conclusion

Using these techniques will keep you on top of the mobile marketing revolution,and keep your brand visible and enable you to stay current with your mobile consumers. If you’re interested in discussing more about what it takes to create an app, visit the Contact section of our website, our team would love to chat about how we can turn your app idea into a reality! At Vog we build more than apps, we build businesses.

Sources:

https://www.entrepreneur.com/article/322350 & https://www.entrepreneur.com/article/306923