Building Your Mobile App Roadmap: Part 2

As a continuation from our last post, our Vancouver App Developers have devised a list to help ease the stress of creating a planning strategy for your mobile app. With so many questions needing answers before you begin your design process, it is important to cover all your bases before you start. Read on to learn the next steps you need to take when launching and gathering feedback.

We started out with the following starter steps for your mobile app:

  • Start With Your Vision & Goals
  • Identify Features for your Mobile App
  • Prioritizing Features

After you and your team have worked your way through these important identifiers, the next logical steps you need to take are a bit more in depth and require some critical thinking. Your roadmap will change over time and you need to adapt to keep accommodating the changes necessary. Launching your app for user interface testing, app store capability, and user feedback will be one of the most important aspects of your deployment. Here are the last few steps in order to create the very best mobile app for your business.

Feedback + Changes = Better User Experience

When gathering user feedback, take everything into account. It can very easily help to identify problem areas within your app, make light of usability errors and promote motivation to enhance your mobile product even further. A fresh set of eyes is imperative to creating an app your consumers will come back to time after time.

Track Your Performance Indicators

As mentioned in the previous post, making sure you include progress indicators for your mobile roadmap is crucial. Measuring success and failures is the key to ensuring all of your bases are covered, and that you meet (and hopefully exceed) your users expectations. Make sure that you focus on indicators that are relevant to your industry and targe market. Some examples of indicators you can measure against are as follows:

  • User retention rates
  • Feature usage
  • Opt-in rates
  • Revenue generation

Investigate Your Competitors

Looking at your direct competitors can be useful in a few different ways. Not only can you measure success, but you can also pick out what works and what doesn’t work for your own consumer base and build off of these things to create an app that stands out from the competition. Also worth noting: dig deep – this means that you can also gain insights by reading reviews and feedback, to examine what is worth spending your time and money on, again, helping you create a unique and trustworthy customer experience.


When considering all of the steps needed to make a successful Mobile App Roadmap, hopefully these articles have helped make your journey a little more clear.By understanding how your users will interact with your app, what problems they need solved, and what your consumers expect will help immensely on the success of your product. Developing an extensive and clear plan, one that supports change and provides clear motivators, will be the marker for your business growth. If you’re interested in taking the first steps to discuss a mobile application for your business, visit the Contact section of our website. Our Vancouver mobile app development team would love to chat about how we can turn your idea into a reality. At Vog we build more than apps, we build businesses.