During software development, there is less room for errors, so this part is critical to the success of a mobile project. However, with a marketing strategy, there are more opportunities to test solutions. Increasing the number of users of a mobile application will not only help with the success of the app but also guide app developers and designers to improve it once data is collected and analyzed.
The challenge in creating a large number of crowds using applications is the search for effective user acquisition channels. As part of the App User Attraction stage of the marketing lifecycle, learn what you have to do to increase the number of downloads of your mobile application:
Get a website built for your app and brand
First of all, have a simple and clear introduction of your app on the home page of your website or a landing page. One sentence should be enough to communicate how users can benefit from your app. Make sure you also deliver your brand messaging and positioning because customers buy into the reason the brand was created. Moreover, we hope we don’t have to say that, but here’s just a brief reminder that your website has to be mobile-friendly.
Create and execute an SEO strategy
The SEO strategy is the process of organizing a website’s content by topic, which helps search engines like Google understand a user’s intent when searching. By optimizing a web page around topics, then keywords within that topic, you can increase your expertise in the eyes of a search engine and rank well for long-tail keywords related to that topic. So, ensure your website is frequently updated and create its content using SEO best-practices. Having a blog and create relevant content will help your users to not only understand what is your app but also add value to your brand through the content you are offering (tips, tricks, industry news, comparisons, etc.). Here is a checklist for your SEO strategy. You don’t have to do it all, but you sure should know what it is and how it can promote growth.
Manage your online presence & reputation
Use social media and engage your audience by being interesting and creative. Make yourself not only click-worthy and share-worthy but also feedback-worthy. Ask for app reviews on the app stores, value criticism, observe how they interact with you and keep the doors open to listen to your users to retain them and keep improving your products/services; that’s how you stay relevant!
Create resources that communicate your app
Have videos and engaging visual content to call users’ attention. However, focus on producing resources once your app is consolidated as there is no reason to create lots of promotional material for an app that keeps changing.
Stand out within the App Stores
App Store Optimization (ASO) is a crucial channel that you cannot afford to overlook. No matter how extraordinary your app is if it cannot be found in the stores. Don’t let your hard work go unseen, start optimizing to be found by the right users. A good ASO strategy will boost your organic installs and secure long-term results. Here are a few tips on how to optimize your Google Play Store and Apple App Store.
Reach out to influencers
Develop honest, authentic, and mutually beneficial relationships with influencers. Individuals with the power to influence the buying and engagement decisions of a specific group of people can support you and generate visibility. However, understand that, like every relationship, maintenance is required, and it may not last as long as you wish. Don’t stop looking for the right individuals that truly value your company and are happy in being your partner.
Monitor your performance
Keep checking your analytics to understand how your users interact with your app to collect data and use it in case something needs to be improved. There are a few tools out there to help you analyze apps. Ask your great team of developers and they will let you know what would be the best option for your project.
Build your own marketing strategy
Get serious about your marketing strategy and build it, including every single aspect we have talked about. A great way to keep ideas organized and to get the motivation to start executing your plan is by creating a checklist built with your unique business needs in mind. A list will also guide you when looking for the best options to boost your app-promotion campaigns. If you are a small business, you should consider hiring a Marketing generalist to make sure every aspect listed here is covered.
Once users learn your app is available, it’s time to ensure they engage with it. Read more about the next phase and find out How to Optimize and Increase Mobile App User Engagement.
At Vog, we work with you from development to execution. It means that once we develop your app, we can also guide you on how to promote it. Contact us today and learn why we build more than apps, we build businesses.