How do you get your mobile app to stand out? Competition between apps can be a bit overwhelming, so our Vancouver App Development team has come up with a few ideas to help ease the process for you, ensuring success when developing a mobile application for your business.
With about 3 million apps in each Google Play and Apple’s App Store, users definitely have more than enough to pick from when it comes to downloading apps. What are the best ways to make you app stand out? What process should you follow to get your app to the top of your consumers lists? Here are the most common mistakes that are made when developing an app, and how to avoid them.
1. No Market Research
Among other important steps, conducting market research should be your first thought when designing your application. What problem is your app going to solve? What are your competitors doing? Have you identified a market for your type of app? It is easy enough to start developing an app, assuming there will be a need for it but this can be a dangerous way of thinking. Without proper research and tailoring to specific user needs, your app could miss the mark. Identify your target market, figure out how you will meet your consumers needs, and aim to exceed their expectations. When researching your competitors, figure out what they do well, and where they fall short – capitalize on their shortcomings and define your app by focusing on achieving better strategies.
2. Ignoring Platform Guidelines
One of the most common mistakes made when developing an app, is not paying attention to the very specific guidelines set forth by both the iOS and Android platforms. When an app doesn’t behave correctly due to mistakes in the design interface, users will become frustrated and abandon your app. There are different features native to each platform (i.e.: the back button on Android devices), along with many small differences in gestures and prompts. Paying close attention to the individual differences requested by each platform will always enhance the user experience and hopefully keep your users engaged with your app.
3. Confusing User Experience
With an astounding statistic that 35% of mobile app engagement lasts less than one minute, you need to design your interface so it is intuitive, easy to navigate and loads quickly. When designing an app, focusing on ease-of-use is crucial. If your users are confused or cannot navigate easily to their desired objective, they won’t be eager to come back to figure it out. Incorporating an intuitive design, that is tailored to providing the best experience for your users, is the key to a successful user interface.
4. No Testing
What the worst that could happen? Well, for starters, having your app crash or having a function that doesn’t work can be a driving factor for failure. Surprisingly, a whopping 58% of iOS-based devices have performance issues like crashing. Statistics show that 44% of defects are found by the user, 24% from direct feedback and up to 20% from user reviews in the app stores. Lack of testing is a major mistake, and can most bugs can be almost completely mitigated prior to launch. Make sure your team tests it, have some outsiders test it, then test it again…then test it again after that. You can honestly never have enough testing done when launching a brand new app, have some users test it with fresh eyes, have people of all ages test it out, even if they wouldn’t download the app for themselves, ask them to look through all facets of your app to make sure that everything works as it should. It only takes one crash for your performance ratings to plummet, don’t risk it – test it!
There are a lot of factors that go into making an app successful, these are just a few tips to get the ball rolling when you start thinking about developing the next best mobile app. If you’re interested in discussing more about what it takes to create an app, visit the Contact section of our website, our team would love to chat about how we can turn your app idea into a reality! At Vog we build more than apps, we build businesses.